Carlos Carrero

Senior PPC Manager

9+ years scaling revenue through Google Ads, Microsoft Ads & DV360. $7M+ annual spend managed across D2C ecommerce, B2B lead generation, and education.

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Selected Results

+20%
YoY Revenue
Growth (D2C)
1.2× → 3.4×
Monthly ROAS
Improvement
-13%
CPA Reduction
on $600K/mo Budget
25%
YouTube Share of
Paid Enrollments
$35
YouTube CPA
(Education Vertical)
$7M+
Annual Ad Spend
Managed

Current Client Portfolio

5 clients · End-to-end strategy, build, optimization & reporting

Trafilea
D2C Ecommerce · Consulting

Lead paid media across 3 brands — Shapermint, Truekind, The Spa Dr — on Google Ads, Microsoft Ads, and DV360. Scaled The Spa Dr revenue +20% YoY.

Adinso
B2B Lead Generation

Sole paid-search manager. Built HubSpot ↔ Google Ads offline conversion pipeline so bidding optimizes on MQL / SQL / closed-won — not form fills.

S2S Films
Production Company

End-to-end Google Ads management — strategy, build, creative, optimization.

Microsoccer
Non-profit · Google Ad Grants

Manage $10K/mo Google Ad Grants budget for an Austrian youth soccer non-profit, within full Ad Grants policy compliance.

Experience

Growth Marketer Lead · Trafilea
Mar 2025 — Present
Remote · United States market
  • Lead paid media for Trafilea's D2C beauty & apparel portfolio (Shapermint, Truekind, The Spa Dr) across Google Ads, Microsoft Ads, and DV360.
  • Scaled The Spa Dr revenue +20% YoY and improved monthly ROAS from 1.2× to 3.4× through brand/non-brand segmentation, asset-group isolation, and bidding optimization.
  • Built Python automation on Google Ads & Bing Ads APIs — daily reporting, search-term negative mining, budget pacing, and brand IS optimization.
  • Standardized WoW reporting across 10 channels using CDP as single source of truth, eliminating attribution discrepancies.
SEM Senior Specialist · Open English
Jul 2022 — Mar 2025
United States & LATAM
  • Owned Google Ads and DV360 across LATAM & US, managing $600K/month ($7.2M annual) across Search, PMax, Demand Gen, YouTube, and CTV.
  • Delivered -13% YoY CPA by restructuring account architecture and migrating legacy campaigns to Smart Bidding at scale.
  • Built and scaled the YouTube demand-gen funnel — ~25% of paid enrollments at a healthy $35 CPA.
  • Led DV360 display, YouTube, and CTV programmatic campaigns for upper-funnel awareness.
Senior Traffic Manager · Blue Unikorn
Apr 2021 — Jun 2022
Florida, United States
  • Drove US Shopify ecommerce performance via Google Ads & Meta Ads — 3.5× ROAS on ~$60K monthly spend.
  • Built SMS / email / Messenger automation that lifted returning-customer revenue ~18%.
  • Owned full-funnel analytics and conversion-tracking stack (GA4, GTM, Shopify).
Paid Media Manager · Julius (Digital Agency)
Feb 2019 — May 2021
Antioquia, Colombia
  • Managed paid media across Google, Meta, LinkedIn, and Twitter Ads for a portfolio of ecommerce and B2B lead-gen clients.
  • Trained junior media buyers and contributed to commercial proposals for new retainer wins.
  • Built Looker Studio dashboards to standardize client reporting.

Platforms & Stack

Google Ads
Search · PMax · Shopping · YouTube · Demand Gen
Microsoft Ads
Search · PMax · Shopping · Audience
DV360
Display · YouTube · CTV · Programmatic
Secondary
Meta Ads · LinkedIn Ads
Technical
Python · Google Ads API · Bing Ads SDK · GAQL · SQL · GA4 Data API
Analytics
GA4 · GTM · Tableau · Looker Studio · Redash · Shopify · HubSpot CRM

Get in Touch

Open to full-time roles · Available immediately · Remote

📍 Medellín, Colombia
✉ carjos1423@gmail.com
📞 +57 315 671 6899
🔗 linkedin.com/in/carlosjosecarrero